Nicholas Calandrillo
Life Sciences Creative Marketing
Professional
Introduction
The Creative Director role is a critical function that sits at the intersection of business strategy, clinical acumen, and creative inspiration. I deliver on the promise of creative strategy to up-level campaigns while maintaining strategic integrity. For me the things that matter have always been the ability to produce outstanding creative and sound problem solving. I have always enjoyed the client’s surprisingly positive reaction to the work and the thinking that went into it. I always strive to go far beyond expectations while building trust, confidence, respect and teamwork.
I challenge conventional thinking, uncover unique creative solutions, and obsess about outcomes –both quality and results. From cracking the brief to polishing in production, I have an unwavering passion for building brand moments and come equipped with diverse solutions to solve marketing problems.
Throughout my career, I have dedicated myself to developing high-quality advertising campaigns that break through the clutter and make a difference. My diligence and understanding of the business, science, data, and analytics validate my dynamic creative approach. My ability to collaborate with team members on both sides of the ball is unquestionable. Aware of the business constraints faced by agencies, I am exceptionally mindful of resource allocation and the timely, on-budget delivery of projects.
My Leadership Strengths
- Leverage creativity to develop innovative strategies in pharmaceutical marketing and advertising.
- Conduct thorough analyses of product information, market trends, competition, and target audiences.
- Offer leadership to Art Directors, Copywriters, and all stakeholders, guiding them in developing exceptional strategic ideas that align with creative directives.
- Inspire teams by using positive reinforcement and recognizing individual strengths to foster a collaborative atmosphere.
- Ensure a comprehensive understanding of the legal, regulatory, and medical review processes among team members.
- Overall style is confident, respectful, considerate, and dedicated, with a strong emphasis on perfectionism that remains balanced and not excessive.
Portfolio
Background
Creative Director/Strategist
Sparks Will Fly 2018 to Present
Providing creative direction, art direction, design and production on a project basis including the optimization of social and digital media.
Clients:
Metuchen Pharmaceuticals projects
-metuchenElab.com, Rep learning center
–metuchenpharma.com corporate video
https://www.youtube.com/watch?v=n8Q1w2Rxlg8
Market Modelers – Various projects
Citius Pharma – Various projects
Chief Creative Director
Spark Life Science 2014-2017
Responsibilities included creative development, staff supervision, creative supervision,
concept development, marketing plan development and supporting tactics as well as
program development and implementation across traditional and digital platforms.
Major accomplishments: Launch of BD Veritor and Veritor Plus Systems touted as the most
successful launch in BD history. Relaunch of Stendra for Mist Pharmaceuticals.
AOR assignments:
Akrimax Pharmaceuticals – Tirosint; NitroMist; Suprenza
Becton Dickinson – Veritor System; Veritor Plus System (Launch)
Mist Pharmaceuticals – Stendra (Relaunch)
Chief Creative Director
Metaphor Incorporated 1997-2014
Responsibilities included the management and supervision of Associate Creative Directors, Art Directors and Copywriting staff. Establish strategic direction, oversight of creative direction, branding and programs and tactics that support the product positioning, strategic plans, marketing plans, across traditional and digital platforms.
Major accomplishments: Leveraged long standing client relationships to begin the growth of an agency that would attract top level talent on both the management and creative side. Grew the business from 10 to 30 FTE’s in an 18-month period.
Client AOR assignments:
DePuy Mitek – OrthoVisc
Reliant Pharmaceuticals – Lescol XL; DynaCirc and DynaCirc CR (launch)
Innopran XL (Launch); Rythmol SR; Axid; Axid Oral Solution (Launch)
Myriad Genetics – Corporate Website; Colaris and Colaris AP
GSK – Alli (Professional promotion prelaunch)
Becton Dickinson – Veritor System; BD Directigen EZ Flu A+B test
Graceway Pharmaceuticals – Aldara (Relaunch); Zyclara (Launch); Atopiclair (Launch);
Zyclara (Launch); Aldara MOA movie at https://www.youtube.com/watch?v=u7Vi04VKTac
Triax – Locoid Lipocream, Locoid Lotion (Launch)
Akrimax Pharmaceuticals – Tirosint, (Launch); NitroMist, (Launch)
Ethicon – Global Blood Management
Medicis – Zyclara
Chief Creative Director / Owner
C&A Advertising 1990-1996
Responsibilities included business development, staff supervision, creative supervision, concept development, scientific research, and program development.
Major accomplishments: Started a small highly focused healthcare advertising agency servicing fortune 500 companies. Growing from 4 to 12 FTE’s within 1-year.
AOR assignments:
Taro Pharmaceuticals – Corporate; All products
Boehringer Mannheim – Demadex
Konica Medical – All products
Project Work:
Bayer – Cipro Digital Compendium
Boehringer Ingelheim – Flomax
Mylan – Corporate
Bertek Pharma – Corporate
Ortho McNeil – Floxin
Ethicon – Managed Care Group
Novartis – DynaCirc; DynaCirc CR; Lescol; Visken; Medical Information Group
Executive Creative Director
LeDa, Lederle’s Dedicated Agency (in-house agency) 1986-1989
Responsibilities included development of advertising campaigns, supervision of the creative team consisting of 12 direct reports. Contributed to growing the agency from a 6 man shop to over 90 FTE’s.
Major accomplishments: Lead the creative team to win the Lederle business, since we were required to pitch against major agencies like Rolf Werner Rosenthal; Vicom FCB; Barnum Communications; to name a few…and we won the business!
AOR assignments:
Pipracillin; Suprax; Loxitane; Asendin; Maxzide; Maxzide 25; Minocin and Minocin Pellets
Education
Associate of Arts: Advertising Communication
Newark School of Fine and Industrial Art
Prior Non Pharma Experience
Federal Express, Print; Avon; Revlon; New York State Lottery; Burger King; Air France, Concorde SST; Monsanto Textiles; JP Stevens
Computer Program Proficiencies
Microsoft Office: Word, Powerpoint and Excel
Adobe Suite: Photoshop, Illustrator, Premiere Pro, InDesign and After Effects